Guides

Long guides on getting into the lists, newsletters and posts buyers read and AI quotes, and on earning from them as a publisher.

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1 Nov
GuideSEO vs GEO vs AEO: what each optimizes, how each is measured, and where third-party lists fitSEO ranks your pages in search results. GEO gets your brand named in AI-written answers. AEO gets your content used as the direct answer. They overlap a lot, but GEO and AEO depend more on third-party pages.
  • SEO ranks your pages in search results; GEO gets your brand named in answers AI writes; AEO gets your content used as the direct answer.
  • They overlap heavily: Google says good SEO is good GEO.
  • SEO is mostly about your own site. GEO and AEO depend a lot on pages you don't own.
  • In 2026, GEO and AEO are used for nearly the same thing. Pick the surface you want to show up on and measure that.
  • Measure AI answers with a fixed prompt set, run several times per engine, and report "named in X of Y answers" per month.
GuideListicle placements for B2B SaaS: what they are, what they cost and how to buy themA listicle placement is a paid spot for your product in a "best X" article. Services charge $135 to $500 per placement, mostly once; directories up to $1,200 a month. AI assistants cite these lists more than any other source.
  • A listicle placement is a paid spot for your product in a "best X" article on someone else's site.
  • Services charge $135 to $500 per placement, mostly once; directories charge up to $1,200 a month.
  • AI assistants cite these lists more than any other source type.
  • An existing list brings its readers from day one, but your entry goes if the publisher rewrites or removes the article.
  • Only 2 of 8 sellers we checked say their paid spots are labeled.
GuideLLM SEO: how B2B SaaS brands get named in AI answersLLM SEO is getting your brand named when buyers ask ChatGPT, Perplexity, Gemini, Claude or AI Overviews which software to use. For B2B SaaS, most cited pages are lists, reviews and posts you don't own.
  • LLM SEO, GEO and AEO name mostly the same work: being named and cited in AI answers.
  • On category questions, only 2.24% of citations go to the brand's own pages (Foundation and AirOps).
  • Independent lists are the biggest source type, at 40% of citations in buyer answers (Prefer, July 2026).
  • Engines differ a lot: 72.7% of cited sites appear on one engine only (Prefer, September 2026).
  • Start with your own site, then the lists that are already cited for your category.
GuideHow to monetize a blog with list articles: earn every month from the spots you rankSell what your "best X" articles already have: buyers about to decide. Combine affiliate links with paid spots priced from your real clicks, label them clearly and get paid monthly for the spots you hold.
  • Sell what your "best X" pages already have: readers who are about to buy.
  • The main routes are affiliate commissions, paid spots, sponsored posts, display ads, newsletter sponsorships and LinkedIn brand posts.
  • Affiliate income pays only when the reader converts and the brand's tracking records it.
  • Paid spots priced from your real clicks and paid monthly can make your income steadier than commissions alone.
  • Label every paid spot: rel="sponsored" on the link for Google, and a clear "Sponsored" tag next to the entry for readers.